Becoming a successful entrepreneur!

Michelle Munatswa

Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners.

Let’s take for example Colonel Sanders. Having lost four jobs by the age of 17, being washed out of the army and finally retiring from a cooking job at a small café when he was 65, he was on the verge of committing suicide as he hadn’t got what he wanted out of life. However he powered on and instead of giving up, Sanders borrowed $87, fried some chicken using his own recipe and began selling it door-to-door, which kick-started his rise to billionaire status and owning the well-known fast food chain, KFC.

If he had not persisted, taken a risk and developed a positive attitude he could have died a poor man who had failed in everything he did.

Therefore in order for one to be a successful entrepreneur they need to develop a positive attitude towards life, be passionate about what they do and persevere, even when you fall flat on your face, it’s essential to take learning’s from each situation.

Most successful entrepreneurs follow comparable patterns and share similar basic characteristics. Hundreds of online articles and published books claim to know the secret of success in business, but for the most part, they boil down to the same major points.

So here are the main items compiled by Julien Foussard, Founder of Iron Group to take into consideration if you’re trying to develop a business platform. These elements constitute will support a smart strategy for any new enterprise:

Select the right business model

Choosing the right business model could be the make or break of your start-up, and there are a few things to consider when doing so.

How big is the market for your business idea? Your company could be part of a wider market or it could be very niche, and there’s nothing wrong with either. Selecting the right business model to meet your company’s market potential could be what makes the difference to how much your company is able to grow. It’s also essential to know who your competitors are within the market, so you can see what they offer and what your business can do to stand out in meeting the demands of customers.


Thinking of your company’s ideal customer can also be a great place to start when putting your business model together as you’re then able to build your services around them and the channels of distribution you intend to use.

Over a quarter of start-ups fail as they run out of money, which shows how important your business model is to keeping your company afloat. The subscription economy is a great model to build on, it is convenient to both you and your customers, whilst giving you a predictable cash flow and offering your customers a personalized service.

Dare to be different

CWsc-0NU8AASqHG.jpgCreating anything worthwhile requires taking risks, and your idea can only go as far as your mind takes it. Dream big and break the mould. Often business leaders become boxed in by their fear of failure and losing money, but those that dare to dream big will be the ones that come out of their comfort zone and surpass expectations.

Shake it up

Success is built on ideas. Without ideas, there is no innovation and therefore no long-term success. Often the most ground-breaking ideas are combinations of two existing worlds coming together, as it provides a business with an opportunity to provide a more enhanced service.

Small businesses and startups can often fall into the trap of believing that only large corporations are able to innovate through expensive market research and product testing but use the resources you have around you. It only takes a few people to revolutionize an industry.

Entrepreneurs are made to disrupt the current state of business. Flex those neurons and make it happen.

Examining the demand for your product

Before putting your product out there, it’s essential to put some time in for research and testing to see if it’s actually what your customers want and if it will work.

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When testing, give your product development the time it needs to be the best it can. Sometimes it can take multiple attempts to get it right, but your product is your selling point, so it needs to be perfect. Launch something the market can react to so you can get a quick answer on how far it will go.

Finding your team

Once your business is big enough to recruit, finding capable and passionate individuals that believe in your vision and dream is essential. Over a fifth of startup failures have been put down to having the wrong team. But the answer isn’t just in finding the right staff, it’s in retaining them. Give your employees something great to believe in, and give them the benefits they deserve for assisting in the success of your company. After all, you can’t do it alone.

The winning attitude

Share your learning’s, success and knowledge, and be open to hearing from others; it’s how you grow. No entrepreneur knows everything, everyone has their strengths and weaknesses and that doesn’t make anyone else better than you.

Being a good entrepreneur is more than a craft. It is an art. It takes resilience, risk, drive and perseverance. I believe that your business will be as great as you make it, and in the face of adversity you should keep your vision alive. For every time you fall down, take your learning’s, dust yourself off and get back to the drawing board. Just don’t stop.

 While all the above tips are necessary for success, taking care of yours elf mentally and physically is also imperative. Exercise, sleep and diet play a central role in ensuring you implement these policies successfully. All of them drive attitude, motivation and relationships. Striking a balance may take a while, but working toward this list as a goal for starting your company will make the difference.



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