Changing Shape

By GENIUS MOYO

It’s not just the technology of the cell phone that has changed over time, the physical design has also gone through a rollercoaster of changes. Original car phones and bag phones were as large as modern day computers and just as heavy.

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Like computers, the cell phone over time has become drastically smaller. He recalls reviewing focus group results while working with Ericsson GE Mobile in the mid-90s. “Customer research showed that the phone was so small that the user interface was unacceptable. Though the phone may have functioned perfectly well, their opinion was partially driven by the perception that the phone was simply too small.”

Eventually, customers’ perceptions shifted and they demanded a smaller, sleeker cell phone. Just in recent years, cell phone designs have actually started to become larger and simpler, making room for a larger screen and less buttons. Because phones have become mobile media devices, the most desirable aspect is a large, clear, high-definition screen for optimal web viewing.  Even the keyboard is being taken away, replaced by a touch screen keyboard that only comes out when you need it. The most obvious example of this is the Apple iPhone and subsequent competitors like the Droid models.

The cell phone has changed and developed so rapidly in the past decade that it seems as though    almost anything you can imagine is possible for the future. The convergence of all our tech gadgets into one mobile device will continue to advance.  He the majority of the hardware and the software can be moved to ‘the cloud’ and the product will mainly be comprised of the input and the display.

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