BY LINKETSANG MOYO
Beauty is no quality in things themselves. It exists merely in the mind which contemplates them; and each mind perceives a different beauty. One person may even perceive deformity, where another is sensible of beauty; and every individual ought to acquiesce in his own sentiment, without pretending to regulate those of others. (Hume 1757, 136)
You and I know it well that new media technologies have spoon-fed girls with the idea that they can only be beautiful if they have long legs, great hair, and curves in all the right places. Why do we let other people define for us what beauty is instead of defining it ourselves? We have become individuals is vagrant docility who think new media technologies offer solutions to all our problems.
We have to face it with the naked eye; it is not outrageous to say that beauty lies in the eyes of the beholder. Beauty is subjective. However, due to the influence of new media technologies that have brought with them this disease called identity crisis, in many people’s minds, there exist distorted versions of what defines beauty.
There has been democratisation of beauty lately if you have to search the Internet. What we define as beauty is what social media sites like Facebook, Twitter and Instagram among others have defined for us. Most people have come to believe that beauty is defined by skin colour and some have even gone to the extent of buying dangerous face chemicals without considering the after effects which might even result in loss of life all in the name of becoming a “yellow bone.’ Some of the face chemicals advertised online are not even effective but sold by ‘consumeristic’ individuals who exploit other individuals to make money.
Well Internet media sites like You-tube, Facebook you name it tend to define beauty by focusing their attention on models and unattainable standards of perfection. You will realise that that more than ever before most women tend to define beauty from women they see while scrolling through social media.
While we busy chasing after this beauty that has been defined for us in social media sites, we should keep in mind that the portrayal of women on social media is ‘unrealistic.’ Just stand in front of the mirror and take a look at yourself from head to toe and from toe to head. That is the real definition of beauty.