Tag Archives: #cutthroat #EndingEachOther

Revival of the Giants

by Andile Khumalo

So the previous week was awash with news of the return of the Nokia 3310.  People were losing their minds on twitter with nostalgic feelings of the time when 3310 was THE phone. How could we ever forget Snake Xenia the game synonymous with not just that model of phone but an era. It was what anyone was doing when they looked down their down on their screens.

Enough with the memory lane, what does the reboot of the 3310 really mean because it sure is not going to be the comeback story of the giant brand Nokia. You may remember that when the android “droid” era began, Nokia took a tangential route by adopting the windows software, as it turns it was one the biggest fiasco in corporate living memory. The Nokia lumeer their flagship phone of the that revolution made a bit of inroads but I for one with billions of people was not tempted into it by any shred.


Realising its mistake Nokia has turned to Android and their latest ‘babies’ launched last week. As the laws of relevance would have it, the new pieces would not have made news in the absence of this 3310 gimmick. Welcome to the world where Samsung rules and the Chinese with Huawei and Xiaomi are strutting their stuff all for the throne of the mobile making business. With all this competition how does Nokia regain its relevance, simply they remind you how great they are and what better way to do that than with the world famous 3310.  So the remake is nothing but a reminder about how they are still able to deliver the trendy and the best. It doesn’t hurt for Nokia that Samsung is still leaking it wounds following the failed launch of the Note 7 with exploding batteries and the old giant wants to contrast and tell you that they always served quality guaranteed.  Pretty cutthroat right?

Whether this strategy will work is yet to be seen but one thing that’s for sure is that we are talking about them right now.

Other fallen giants are also seeking to sing Hello from the other side like Adele’s 2015 comeback into the pop scene with Blackberry and Motorola launching new models to rival the iPhones of this world. As I said this business is cutthroat and it is going to take way more than a ballad or a nostalgic flip phone (get it) to woo people back into buying these brands.