Podzani Tshuma
Most of the times when a business is in its crumbling stage, people assume that the owner has run out of money and the economy is also another problem. Businesses survive in harsh economic conditions but it depends with the internal management and running of the business. In every adventure they are obstacles as a business operator you should be aware of them and come up with plans to counter them. You cannot run a business if you are lazy to find out who is going to be your competitor and how will you deal with issues that arise on the way.
Some even regret giving up on their ideas later in life, as they find out that was going to be the best opportunity for their breakthrough but they had deemed it as a mistake when it failed.
When a car has flat tyre, do we abandon the car or we change the tyre and move? That should keep you going as a young person who wants to run a business. your business cannot just flourish on day one but it takes effort and sacrifices to get the results you want.
So, when your business is not doing well find ways on how to keep it alive. read book. consult people who have been in the game and have made it. Consult your customers they will help you out.
Be humble enough to seek help even from those people whom you think don’t know anything about business, mind you everyone knows about something you don’t know. Your attitude and positive mindset will be the only thing to help your business survive all the challenges. I know in business it’s all about profit making but for you to be able to run that business you need to be aware of the small things that help your business stand out.
It might be your business but the people around you are the ones who are helping you to develop your idea to be a big thing. Take note of the manner you treat your clients, your competitors, your sponsors and investors.
Remember you are not the only one with brilliant ideas whether you lose customers today or make loses it does not matter. What matters is the long-term goal you want to achieve. be responsible and accountable for all the decisions you make; you cannot afford to be pointing fingers and holding other people responsible for something you could have made better.
Your business is not a mistake but you are the mistake. So, get up and dust yourself now and build your business.
NUST JOURNAL-ZW 